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The number of inquiries Zero Code is ﬁelding is certainly testament to growing interest in VR across the marketing landscape. In the past three months alone, the shop received at least a dozen VR requests from clients and prospective clients. Research bears it out. 2 billion by 2020. Raciti believes we are just at the beginning of this revolution. From his perspective, it’s like 1896 all over again, when The Arrival of a Train at La Ciotat Station—a 50-second ﬁlm by the Lumière brothers that showed a train racing toward the camera, and which was one of the ﬁrst moving pictures—shocked and delighted the public.
Each room is themed and stylized for maximum comfort and privacy. “We wanted to build the best place possible so they can get closer to success,” Saltzman added. 56 2 1 This phone room harkens to a remote log cabin, replete with animal skulls, aged wood and concrete walls. 2 A modern take on the classic London phone booth with historic images of original London phone booths lining the walls. There’s even a replica rotary phone inside. 3 The Ikea room pays homage to the original Alley location in Midtown.
Return undeliverable Canadian addresses to: MSI, PO BOX 2600, Mississauga, On L4T OA8. Periodicals postage is paid in New York, NY, and additional mailing ofﬁces. Postmaster: Send all UAA to CFS. com. Copyright 2016 Mediabistro Holdings, LLC. No part of this publication may be reproduced, stored in any retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. com. 58 MAY 9, 2016 | ADWEEK © LOR IM A R T EL E V I S ION / C OUR T E SY: E V ER E T T C OL L EC T ION LOOK BACK THE BIGGEST TV LIBRARY THE BOLDEST ORIGINALS THE BEST YEAR TO DATE h u l u .